Company Info

Pioneer Supermarkets have a long tradition of serving consumers in New York City and surrounding communities, and there are currently more than 30 Pioneer Supermarkets located in the New York metropolitan area. Each store is independently owned and operated by merchants familiar with the needs of their local neighborhoods.

Pioneer stores offer consumers a friendly and clean shopping experience as well as a wide variety of national brand name items and ethnic products. At the same time, Pioneer is your neighborhood grocer with the products and services necessary to satisfy the diverse needs of the many neighborhoods in which the stores are located. Pioneer stores feature White Rose brand products, a name known and trusted for more than 100 years.

Pioneer Supermarkets is a trade name owned by White Rose Inc. All Pioneer stores are independently owned and operated. In addition to purchasing most of their products from White Rose, Pioneer store owners have access to the wide variety of advertising, marketing, technology and other support services offered by White Rose's team of seasoned professionals.

In addition, Pioneer Supermarkets are able to offer their consumers White Rose private label brand items. The White Rose label has been a fixture in New York area homes for more than 100 years. There are currently more than 50 Pioneer Supermarkets located throughout the boroughs of New York as well as Long Island and New Jersey. If you are interested in becoming an affiliated Pioneer Supermarket store owner in these or other areas, please contact:

  • John Coppola
  • C/O White Rose Food
  • 380 Middlesex Ave
  • Carteret, NJ 07008
  • (732)-541-5555